We are seeking for a passionate marketing specialist to drive effective marketing communication strategies promoting POEMS brand name and suites of POEMS platforms and products to the retail clients via various online and offline marketing channels.
Develop, design and execute full spectrum of marketing plan and strategy to promote POEMS brand name and POEMS suites of trading platforms
Conceptualise key marketing messages, content and creative works covering all print and digital medias
Conceptualise content marketing and copywriting for trade & platform related features that resonate with trader community/ audiences.
Curate POEMS website experience, with focus on website analytics to look into online account acquisition through the marketing funnel.
Conduct market intelligence on competitors’ platform/ feature releases, promotion and marketing activities.
Review and drive POEMS Rewards program to increase client’s loyalty with us.
Co-organise and collaborate in company-wide investment events or seminars.
Measure and evaluate the performance of various marketing campaigns/ activities (online and offline) against set goals (ROI and OKR).
Bachelor’s Degree in Marketing, Mass Communication or related field
Excellent command in written and verbal English and Mandarin
Proven experience in digital marketing, programmatic, pay-per-click campaigns, managing Search Engine Optimization (SEO), Search Engine Marketing (SEM), marketing databases, email, social media and/or display advertising avenues
Experience working with digital marketing agencies and media partners include campaign performance management, budgeting and deadlines.
Solid knowledge of marketing analytics tools (e.g. Google Analytics, Appsflyer, etc.)
Good eye for design. Experience in UI/UX expertise is a plus
Result oriented, self-driven and ability work independently in a fast pace environment with minimal supervision.
Help us improve BrightMinds by providing feedback about this job:
Report this Job
Once a job has been reported, we will investigate it further. If you require a response, submit your question or concern to ourTrust and Site Security Team
privacy and protection,
when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction.Learn more.
By applying to a job using BrightMinds you are agreeing to comply with and be subject to the BrightMinds
Terms and Conditions
for use of our website. To use our website, you must agree with the
Terms and Conditions
and both meet and comply with their provisions.